The event included a blessing ceremony near the monkey mountain in Beijing Zoo and a promise-making activity that would reach all China Post and financial branches in the district.
Coinciding with the event, Beijing Zoo Post Office would initiate campaigns during Dragon Boat Festival and Father's Day.
Other related activities would be held by district post offices.
Those who buy postal or financial products during the event can fill in a wish card and stick it on branch walls.
A team composed of post office staff was dispatched to help realize dreams written on lucky wish cards selected through recurring lotteries.
China Post Xicheng has released a series of products during the event, including Blessing Cards, stamp folders and deposit certificates.
In accordance, Donkey Year and Monkey on a Horse postmarks will be issued by Beijing Zoo Post Office and Blessing Post Office respectively.