Vice-General-Manager of China Post Group Zhang Ronglin signed a strategic advertising cooperation agreement with Vice-President of Tencent Group Lin Jinghua during a ceremony held in Shenzhen, south China's Guangdong Province on August 18, bringing together the state-owned enterprise with the most extensive distribution channel and China's largest Internet company.
"As one of the largest Internet service suppliers, Tencent Group has the two largest social media, QQ and WeChat," Zhang Ronglin said at the event. “This is a long-term deployment to reinforce alliances, which coincides naturally without effort with the new media business development goals of China Post.
"As a unique company with real logistics, and flows of capital and information, it is an important step for China Post to cooperate with Tencent in the area of Internet advertising," Zhang added.
The agreement calls for Tencent to provide a professional social advertising team that China Post will integrate with its new media team in Guangdong. The two parties will also inject resources to promote market development.
Under the agreement, Tencent will integrate its product resources in deep cooperation with China Post's media sector in the field of social media, realizing joint marketing and creating a more prosperous win-win business ecosystem.
In order to implement the strategic cooperation, China Post established an Internet advertising R&D center at its Guangdong branch that along with Tencent will lead postal media teams in China's 31 provinces, autonomous regions and municipalities to provide specialized internet advertising services for postal customers nationwide.