To mark the 80th Anniversary of the Long March, a military retreat that happened from 1934-1936, major media have begun a "Long March Road, New Stories" column showing changes on previous revolutionary lands and telling the stories of poverty alleviation among local people.
China Daily and CCTV (China Central Television) News recently focused on the departure location for the Long March, Ruijin City in east China's Jiangxi Province. It is particularly noteworthy that both media mentioned the positive role China Post Jiangxi played in helping impoverished villagers become more affluent.
The first episode of the series by CCTV News on September 12 mentioned Happy Post's rural poverty alleviation projects.
"The e-commerce poverty alleviation project established bases in villages," said the story. “Hazard-free vegetables in Huawu Village became a hit as soon as the website went online. Hua Liuqing, a villager who contracted for 19 greenhouses, made an income of 200,000 yuan (US$29,993.6) this year."
The China Daily series that began on September 13 reflected Ruijin City's spirit of the Long March that helps local villagers rise from poverty.
"86-year-old online star Grandma Liao sells salted duck eggs through the online 'Rural E-mail' platform and benefits from rural development ," said the story. Local cooperatives have recruited 32 members from destitute families and helped them increase their income by 20,000 yuan (U.S.$ 6,000) each year.
South Jiangxi is of paramount importance in China Post Jiangxi's e-commerce poverty alleviation work. All China Post branches in Jiangxi have in recent years improved their service system, led destitute families become more affluent and achieved a good result. Central and local media including China Daily, Xinhua news agency, CCTV, People's Daily and Jiangxi Daily have released reports on their gratifying success.