Li Guohua, member of the 3rd Session of the 12th Chinese People’s Political Consultative Conference (CPPCC) made a proposal on the development of e-commerce in rural areas during the 2015 “Two Sessions,” China's annual legislative meetings, in Beijing on March 3.
Li, who is also the president and deputy secretary of the Party committee of the China Post Group, the country's national postal service, said in the proposal that with the rapid development of the Internet and e-commerce, the income of rural residents has risen sharply, along with their purchasing power. There is huge demand for ordering goods and services online outside of the cities, and great potential for development, said Li.
Li noted that because of the pressures faced by the Chinese economy, it is of great significance to develop rural e-commerce and stimulate consumption in this area. This will make a positive impact in promoting China's economic development, he said.
However, Li pointed out there are many difficulties in developing an effective rural e-commerce infrastructure, including difficulties in developing IT solutions and logistics.
Li suggested that to quicken the pace of development, the government should pay attention to three main aspects.
The government should first cultivate more talents in the e-commerce sector in rural areas and encourage young migrant workers to return to their hometowns, which will see them bring back information on the quality of goods available in towns and cities, and enhance overall awareness of shopping on the Internet.
Further, the government should provide more financial support to rural e-commerce development.
Lastly but not least, the government should give more support to the development of e-commerce enterprises, and especially China Post which owns the largest service network in China’s rural areas, so as to improve the general service capability for customers wanting to order online.