A series of reports on the 95th Anniversary of the founding of the Communist Party of China on the official WeChat account of China Post News had more than 100,000 views, with tens of thousands offering praise and resulting in 3,000 new followers.
A special report was publicized each day using video, audio, and webpages from June 27 to July 3.
A report entitled "Taking Photos on A Sunny Way" displayed various facets of the Party. "Praising Good Party Members" told the stories of outstanding Party members.
"Singing Your Heart's Song" collected 12 revolutionary songs by China Post workers, a post that was viewed by 33,826 people and praised by 2,793.
"The special coverage of the 95th Anniversary of the founding of the Communist Party of China is the best gift for the Party by China Post — it must become a classic on new media report planning," a netizen named Polar Star wrote on WeChat.
"The official WeChat of China Post News is a popular use of new media. It has offered an opportunity for us to shine, which is really rare," wrote another netizen, Jun Rui.
More fans also expressed their heartfelt blessings to the Party on its birthday.