China's Ministry of Agriculture signed an e-commerce cooperation agreement with ule.com at the National 'Internet Plus' Modern Agricultural Work Conference held in the city of Suzhou in east China's Jiangsu Province on Sept. 6.
The two agreed to implement comprehensive cooperation in services, agricultural e-commerce, tourism and poverty alleviation to accelerate agricultural transformation and promote rural economic development.
Vice-Minister of Agriculture Qu Dongyu and Vice-President of China Post Group Zhang Ronglin attended the signing ceremony.
According to the agreement, the organizations will transform physical village post stations into information cooperatives, upgrade postal services with an integrated platform and extend agriculture technology.
Physical village post stations and information cooperatives will carry out agriculture e-commerce through ule.com and a mobile internet marketing platform that will include seeds, local products and e-commerce supermarkets for villages.
The Ministry of Agriculture will support ule.com to promote various forms of agricultural leisure tourism in rural area and poverty alleviation through e-commerce.
The two parties will also establish a cooperation and coordination system to share experiences and information on servicing agriculture, the countryside and farmers, and jointly promote the development of rural e-commerce.