The website ule.com has become greatly popular amongst domestic farmers for providing them with an e-commercial platform in the transaction of agricultural commodities, since it was jointly established by China Post Group and Anhui Provincial People's Government in May 2014.
Eying the huge e-commerce market in rural China, the website has offered clients involved in the sale of agricultural products a host of preferential policies to further promote the growth of their businesses.
Meanwhile, China Post Group has teamed up with Anhui Provincial People's Government to introduce favorable policies and organize professional training sessions for farmers, with the goal of advancing the website's popularity amongst customers.
Furthermore, the rising sales volume of agricultural goods and the registered number of farmers on the website have driven up postal delivery, financial service, logistics and other business scopes for China Post Group.
So far, the website has built a closer partnership with farmers and other business dealers from 28 provinces, municipalities and autonomous regions across the entire nation.