During China’s recently-concluded “Two Sessions” period, the central, provincial and municipal media publicized stories of e-commerce poverty alleviation, letter culture and other hot issues. As the inheritor of letter culture, China Post was in the spotlight.
The Discover China program on CCTV (China Central Television) international broadcast a 27-minute documentary entitled “China Post Building Bridges” on February 28, which described China Post Hubei’s achievements in alleviating local poverty through e-commerce as well as work in publicizing brands.
“The documentary has improved the popularity of China Post enterprises,” said the documentary’s director Liu Ya.
China Post Hubei has strengthened the development of e-commerce service outlets in rural areas, opened 20,429 shopping sites, promoted more than 4,000 products and reached the goal of 100 million yuan (US$14.5 million) in sales.
The CCTV Society and Law channel also reported on China Post with a feature on how the Xuzhou branch in east China’s Jiangsu Province helped develop the local apple industry.
A documentary on the CCTV News Channel told the story of Xie Jianjian, a mail carrier for China Post Lingdingdao in south China’s Guangdong Province, which gained widespread attention.
He Jianzhong, deputy to the 12th National People's Congress and postmaster of China Post Jiangpinglu in east China’s Jiangsu Province, reported China Post’s duty crime prevention measures and practices along with poverty alleviation efforts to President Xi Jinping at last year’s Two Sessions. Xi affirmed the efforts and achievements.
The Voice of Two Sessions channel on Longhoo.net, supported by the Publicity Department of the Communist Party of China Nanjing Municipal Committee, interviewed Jiangsu Provincial model worker Xie Peijun, a mail carrier at China Post Nanjing. Xie conveyed his expectations and aspirations about the Two Sessions.
Another national model worker, Ye Qidong, a mail carrier at China Post Caoyang New Village in Shanghai, was recently invited on the show “National Star”, a well-known interview program in Shanghai. Ye described the standard processes of letter delivery and showed his notebook with recipient information to audience.
“With the development of technology, there are fewer and fewer handwritten letters. But our desire to serve society and the people has always remained unchanged,” said Ye on the program.