Before the movie “Buddies in India” was shown, China Post Fuzhou took the initiative and promoted movie postcards by organizing activities, expanding publicity, inviting investment and launched other innovative marketing methods.
As one of the successful projects China Post Fujian has initiated since the branch transitioned to representing film culture and new technology in postcards two years ago, the project has taken in nearly 400,000 yuan (US$58,245).
China Post Fujian has accelerated integration of the traditional postal business and the film industry through channel resources and new media technology.
The branch studied and developed movie tickets postcards and special authorized film culture derivatives, built an online operating platform for seat selection and ticket exchange, received the rights to hold leading roles at meetings and established temporary movie post offices.
China Post Fujian's services covered film producers and cinemas as well as consumers that could exchange movie tickets through the Internet or at service counters in cinemas using the ticket code printed on the postcards.
The branch strengthened cooperation with advertising companies, studios and cinemas, providing extensive publicity through hotline interactive activities.
It also joined hands with student entrepreneurial teams and drew student attention by launching entrepreneurship contests and a work-study program.
In addition, the branch recommended the movie tickets postcards to financial, insurance and automobile industries as gifts to customers.
The movie box office revenues in Fujian in 2016 hit 1.595 billion yuan (US$ 232.25 million), an increase of 6.8 percent. Revenue from movie ticket postcard by China Post Fujian totaled 30 million yuan (US$ 4.37 million), accounting for 2 percent of the total box office revenue.