Senior figures both in and outside brand management were invited to the 2nd China Insurance Brand Influence Forum, sponsored by China Insurance News, in Beijing on May 9, 2018.
They discussed the development of the insurance brand in the new era and shared classic cases of brand development inside and outside the industry.
What's more, the list of 2017 Jinnuo Awards was unveiled at the forum, and the China Post Insurance WeChat subscription account won the title of “Outstanding Innovative Brand Case of the Year” thanks to its original layout and communication.
In recent years, China Post Insurance has explored diversified brand strategies by using the advantages of new media to tell the enterprise's stories.
As an important platform to publicize and publish information, the China Post Insurance WeChat subscription account has always used original images and text.
Additionally, the account has organized a series of activities to closely interact with customers, which has greatly promoted the brand of the enterprise.