China Post Sichuan signed a full-service cooperation agreement with Cofco Coca-Cola Beverages Ltd (Sichuan) on October 25, 2018.
The two sides will carry out full-service cooperation in sales and market expansion, logistics and distribution, financial services, publicity and promotion, as well as public welfare activities.
Both sides will give full play to their respective advantages to achieve win-win cooperation in product sales and market expansion.
China Post Sichuan relies on online resources such as the e-commerce platforms ule.com and yzg.ule.com as well as off-line resources such as postal self-operated outlets and ule shopping outlets to cooperate with Coca-Cola in sales and distribution of Coca-Cola products in Sichuan Province, which is helping Coca-Cola enhance its brand awareness and market share in Sichuan.
In terms of logistics and distribution, China Post Sichuan uses its experience in supply chain planning and logistics service capabilities to provide comprehensive resources and program planning for Coca-Cola, as well as warehousing operations, transportation, terminal distribution and other services.
In terms of financial services, China Post Sichuan provides such services as fund collection, wage distribution and conducting financial transactions for Coca-Cola.
In terms of publicity and promotion, China Post Sichuan will make exclusive cultural and creative products for Coca-Cola Sichuan. The two sides will jointly carry out public welfare cooperation, such as “charity packages,”and construction of libraries in public welfare primary schools.