As of July 27, the number of e-banking customers of the Postal Savings Bank of China (PSBC) has passed 300 million mark. The number has increased by another 100 million in two years since a record-high of 200 million was registered back in 2017.
In recent years, PSBC has committed to improving customer experience and providing customers with more convenient and more rapid financial services. To this end, it has continuously promoted the implementation of the Internet Finance Development Planning, accelerated product innovation and boosted scenario construction.
PSBC focuses on improving customer experience through product innovation. It has developed Mobile Banking 4.0 focusing on personalization, intelligence, openness and scenario orientation, and launched a new generation of personal online banking services. To further enhance interactivity and openness, PSBC actively applies artificial intelligence (AI) and other new technologies and provides services like intelligent online customer service, personal calendars and so on. To further improve business transaction efficiency, PSBC has accelerated the application of ITM (Intelligent Teller Machine)，upgraded ATM with the new feature of withdrawing money through face-scanning，and sped up promoting e-signature and facial recognition functions in the field of personal business on MITs (Mobile Integrated Terminals). Meanwhile, it has completed intelligent outlets devices operation and management system, and built an internet finance platform, so as to support online business development and product innovation.
PSBC speeds up pushing ahead with scenario operation and tries to create a featured internet financial ecosystem. It has launched an O2O bill payment platform, extending its service scenarios in cooperation with the CPC and China’s Communist Youth League organizations, trade unions, property management companies, kindergartens, etc. It has fully implemented the construction of convenience mobile payment demonstration project proposed by the People's Bank of China. Taking advantage of UnionPay scenarios, PSBC has actively expanded its payment and settlement services to the merchants in the fields of local public transportation and farm produce markets, boosting the construction of the offline business district scenarios. In the future, PSBC will continue to extend its QR code payment services in postal outlets, and fully leverage the resources of China Post Group to deepen the construction of payment scenarios with postal characteristics.