From October 26 to 28, the 26th China International Advertising Festival (CIAF) cosponsored by China Advertising Association (CAA) and the Municipal People’s Government of Nanchang, Jiangxi Province, was held in Nanchang and national advertising heroes gathered in Nanchang and creative achievements were displayed in the city. More than 1000 companies participated in the exhibition, attracting 100 000 visitors from all over the country.

China Post Advertising Co., Ltd. participated in the exhibition on behalf of China Post Group. The "Red Ribbon" design waving above China Post’s booth attracted special attention as it integrated the theme of the 70th Anniversary of the founding of the People’s Republic of China with that of China Post.

Chen Yudan and Liu Liming, two famous ceramic arts and crafts masters of Jiangxi Province, were invited to create on-site works, showcasing the ceramic culture and telling stories about China Post. According to statistics, over ten thousand people visited the booth in the three days, thus the brand of China Post was further promoted. Moreover, Jiangxi Postal Branch has developed a prepaid commemorative envelope and a special postmark and set up a temporary post office as well for the Festival.