On November 20, PSBC Consumer Finance Co., Ltd (hereinafter referred to as PSBC Consumer Finance) celebrated its fifth birthday. Based in Guangzhou, PSBC Consumer Finance is committed to providing efficient and intelligent consumer financial services to the public around the country. At present, PSBC Consumer Finance has more than 45 million registered customers and has totally granted loans over 200 billion yuan (about 30.4 billion US dollars), showing a good development trend.

Since its opening, PSBC Consumer Finance has been deeply involved in financial technology, and has striven to comprehensively tackle the problem of scenario-based, automatic and intelligent service. At present, PSBC Consumer Finance has formed a business-centric technical system through long-term, continuous, and high-investment research and development. More than 90% of the systems are independently researched and developed. It has the ability to approve and process a million times of loans per day and up to 98% of the loans can be approved automatically.

In the past five years, PSBC Consumer Finance has focused on building a “comprehensive, full-process, and full-staff” risk management system, deployed a grid-based risk and compliance management system, and built an anti-fraud system based on artificial intelligence technology to ensure account security, prevent counterfeiting, intercept personal and group fraud, and ensure asset quality.

PSBC Consumer Finance, persisting in the pursuit of technological innovation and being customer-centered, uses artificial intelligence to build an intelligent customer service system so that it continuously improves customer satisfaction and provides warm financial services. In terms of compliance management, protection of consumers’ rights and interests and other aspects, PSBC Consumer Finance actively performs corporate responsibilities and fully demonstrates its due responsibilities of a licensed institution. In the future, PSBC Consumer Finance will continue to pursue high-quality development, implement the national strategic policies, contribute to the development of the Guangdong-Hong Kong-Macao Greater Bay Area, and make continuous efforts to serve the people’s better life.