On February 6, Shandong Postal Branch successfully exceeded the threshold of 600 billion (about 92.94 billion US dollars) in agent financial savings, reaching 601.55 billion yuan (about 93.19 billion US dollars), becoming the first province in the postal industry of China with a balance exceeding 600 billion yuan (about 92.94 billion US dollars). To this end, China Post Group Corporation Limited (hereinafter referred to as China Post Group) congratulates Shandong Postal Branch on its achievements and praises its adherence to high standard work requirements in recent years, conscientious implementation of the strategic deployment of China Post Group, its sensitivity and response with well-judged actions to changes, its being ready to adjust the approach when necessary. Shandong Postal Branch has vigorously promoted the “Yimeng Spirit” (the revolutionary spirit of people in Yimeng Mountain, Shandong Province) and “Zhanyou Spirit” (the revolutionary spirit of postal predecessors, dating back to the year of 1942 when Shandong War-time General Post Office was established) in the new era. By developing both traditional and innovative businesses and taking the “top ten measures”, Shandong Postal Branch keeps on increasing revenue while reducing expenses. At the same time, it keeps on encouraging everyone to learn from others, catch up with and compete with others, and strive to be the first. After its balance exceeded 500 billion yuan (about 77.43 billion US dollars) in the peak season of 2020, it has crossed the 600 billion yuan (about 92.94 billion US dollars) mark this year, achieving two breakthroughs within one year and writing a wonderful chapter of “good to better”.

 It is understood that Shandong Postal Branch has always made every effort to develop the important business of agent finance and increase support for its development. In 2020, closely following the pace of China Post Group, Shandong Postal Branch took solid steps to promote production, stuck to the two-wheel drive of urban and rural areas, and achieved the development goal of ranking first in both AUM and balance in China. Especially since the launch of the cross-year special marketing campaign of national postal agent finance (2020-2021), Shandong Postal Branch has conscientiously implemented the spirit of China Post Group work conference in 2021 and the instructions given by Liu Aili, Chairman of China Post Group, during his research in Shandong. Holding high the banner of “good to better”, stressing both scale and efficiency and comprehensively adopting the way of “competing with others, learning from others, catching up with others, helping others and surpassing others”, Shandong Postal Branch continues to speed up the pace of transformation, increase revenue and reduce costs, maintain and expand its leading edge by taking measures such as adhering to the two-wheel drive of urban and rural areas, the integration of online and offline businesses and the support of both savings and non-savings services. Under the background of the government’s call for “skipping returning home unless necessary” and “staying put during the Spring Festival holidays”, Shandong Postal Branch issued the marketing guidelines targeted at migrant workers in time, successfully realizing the goal of creating atmosphere and promoting development with holiday marketing activities. 

During the peak period marketing campaign, Shandong Postal Branch achieved a positive growth in savings balance for 27 consecutive days, with the best practice cases constantly emerging throughout the province. As of the end of January, nine postal branches in Shandong Province ranked among the top 20 in terms of newly increased balance, among which Linyi postal branch ranked first in the country, Liaocheng fourth and Dezhou seventh. As of February 6, the balance of four branches in four counties (cities, districts) of Shandong Postal Branch has exceeded 10 billion yuan (about 1.55 billion US dollars), while 25 postal outlets has got the newly increased balance of over 50 million yuan (about 7.74 million US dollars).