Since the beginning of this year, China Post has conscientiously implemented the rural revitalization strategy, vigorously promoted agricultural cooperation projects, focused on solving the problem of sales of agricultural products, made every effort to build production and sales channels with online and offline cooperation, and improved the business scale of selling agricultural products to the cities. As of the end of June, China Post has achieved a total of 4.2 billion yuan (about 648.9 million US dollars) in self-operated agricultural product transactions nationwide, an increase of 33.1% year-on-year. The cumulative figure of agricultural production base transactions exceeded 670 million yuan (about 103.5 million US dollars).
Focusing on the Ten Thousand Orders Plan for agricultural product sales activity, all the provincial-level postal branches integrated their own postal resources to create the marketing scenarios through "Ule Store plus Community" and "Ule Fresh plus Community" projects, and cultivated users' sharing and buying habits by launching the Ten Thousand Orders Guiding Project. Since the launch of the activity, the user activity of “Ule Stores” has increased significantly, and the number of daily active stores has grown from 64,000 in January to 94,000 in June, an increase of 46.8%. A total of 364types of agricultural products were submitted by the provincial-level postal branches nationwide. As of June 26, more than 100 agricultural products have exceeded the 10,000-order standard across the country.
As for the Litchi Project in Maoming, Guangdong Province, China Post launched the group buying promotion activity. Relying on the postal outlets to establish a group-buying WeChat group to connect with local residents in surrounding communities, and together with the marketing model of “presale plus local delivery”, China Post could implement this project with consistent product policy, unified application tools, common design materials, and coordinated promotion steps. During the promotion activity, 15 provincial-level postal branches actively participated in and a total of 51,000 orders were generated, which accumulated practical experience for the business operation of fresh agricultural products to cities.
Postal branches in various regions took full advantage of the market-oriented mechanism for agricultural products on Ule e-commerce platform, strengthened the expansion of external supply chain channels, and continued to cooperate with offline points in the Yangtze River Delta, the Pearl River Delta, and the Beijing-Tianjin-Hebei regions. A total of 12 projects from 7 provincial-level postal branches were operated and managed by China Post, with sales exceeding 100 million yuan (about 15.47 million US dollars). At the same time, China Post actively explored cooperation with major e-commerce platforms such as Meituan, with a total of 7 agricultural products launched successfully on Meituan group-buying platform. Among these products, a rice brand from Jilin Postal Branch was included in the promotion activity aimed for newly registered users on Meituan platform. With Meituan's web traffic support and China Post’s quality control guarantee, sales of this rice product have been rising steadily, with more than 60,000 orders in total.
It is reported that 18 China Post agricultural production bases have already achieved its annual sales target.