On November 23, the results of “Telling Stories of Your Brand”, the Third Presentation Campaign for Excellent Cultural Brands of Transportation, jointly held by China Transport News Agency and China Communications Press Association, were announced, in which China Post won several awards. Among these awards, Chemi Dorjee Snowline Mail Route was selected as one of the top 10 cultural brands in the company category , Chemi Dorjee Snowline Mail Route and Trucks as one of the top 10 cultural and creative products, Tianjin Postal Branch Facilitating Poverty Alleviation as a cultural brand for growth, Chemi Dorjee one of the top 10 lecturer teams, and China Post Group Corporation Limited (hereinafter referred to as China Post)  was awarded for its excellent organization of the campaign.

The Third Presentation Campaign for Excellent Cultural Brands of Transportation was held in Hangzhou, Zhejiang in October. After a whole process of live show, expert evaluation, online voting, and so on, the cultural brand of Chemi Dorjee Snowline Mail Route stood out from the finalist of 218 cultural brands. In mid-November, after specialist evaluation, it finally came in first among the awards of the top 10 cultural brands, the top 10 cultural and creative products, and the top 10 lecturers, which have helped expand the awareness, popularity and influence of the corporate brand of China Post.

On March 21, 2018, the public lecture on the exemplary deeds of Chemi Dorjee, a representative of the role models on the snowline mail route, was held in the CPPCC auditorium. In this lecture, the Kangding-Dege mail route was officially named as Chemi Dorjee snowline mail route by the Ministry of Transport. Chemi Dorjee himself and the snowline mail route team have inherited and fulfilled the responsibility and mission that many generations of transportation and postal staff have been undertaking to promote national reunification, political stability, ethnic unity, economic prosperity, social progress and happiness of the people. They have carried forward the spirit of facing adversity and death fearlessly, pressing forward tenaciously, and sacrificing personal interests for the solidarity with the people and unity of all ethnic groups. They have also enriched and developed the spirit that prevails in the transportation industry, such as working hard, daring to innovate, being fearless of danger and difficulty, and making quiet contributions. After years of cultivation, the cultural brand Chemi Dorjee Snowline Mail Route has received wide coverage in the mainstream media such as TV, radio, newspapers, Internet and new social media, etc. Innovative and diversified forms have been adopted to build the brand, such as MVs, public lectures, books, plays, TV interviews, cartoons and radio dramas, etc.

To create the brand of facilitating poverty alleviation, Tianjin Postal Branch has, in recent years, taken an active part in the series of campaigns held by local authorities and China Post, such as the Purchasing in Tianjin event, the September 19 E-commerce Festival, etc., and achieved great results. Last year, Tianjin Postal Branch succeeded in presenting Xiaozhan rice onto the poverty alleviation section of the xuexi platform as a farm produce for poverty alleviation and helping farmers, where the rice was shown and sold to CPC members across the country by using the points earned on the platform for exchange. Besides, Tianjin Postal Branch actively takes advantage of the special zone for Tianjin products at Ule.com to help farmers sell products. With the six newly-launched local farm produces on the platform this year, the brand Tianjin Postal Branch Facilitating Poverty Alleviation has gradually established a high public reputation, and its brand awareness keeps increasing.