This year, with the thematic marketing campaign for rural revitalization, Jiangsu Postal Branch has planned 1700 livestreaming activities, aiming to generate sales of over 30 million yuan and a total of 300,000 postal parcels. As of June 28, postal enterprises in Jiangsu province have conducted 1,142 livestreaming sessions, generating a transaction volume of over 29 million yuan and nearly 200,000 postal parcels.

This year, Jiangsu Postal Branch has constantly carried out livestreaming marketing activities around festivals, in-season products, farm produces from bases, special events and customer bases of special industries. It has established standard livestreaming rooms, outdoor multi-scenario livestreaming and multi-industry livestreaming, and tried personalized and mobile livestreaming. Based on the livestreaming platform of ule.com, it has also sped up building a livestreaming matrix covering Douyin, Kuaishou and other platforms. Eventually, it aims to create a “one plus N” livestreaming platform system and some livestreaming scenarios with postal characteristics.

In terms of building livestreaming teams, Jiangsu Postal Branch seeks to cooperate with professional livestreaming operators to strengthen functions of postal enterprises at all levels in agency operation of e-commerce platforms, livestreaming personnel training, and cooperation with celebrity livestreamers, thus improving the operational expertise of postal livestreaming personnel. Besides, Jiangsu Postal Branch has exercised supervision and management over livestreaming marketing activities at different levels, strengthened standardized operation, and provided support for anchors and their livestreaming teams through the management measures of livestreaming marketing it drew up. In terms of commodity selection, benchmarking the best-selling categories in the livestreaming industry, Jiangsu Postal Branch has focused on farm produces from bases, customized bestsellers for wholesales, together with philatelic items as well as financial and insurance products, to keep enriching the postal-featured commodities in the livestreaming supply chain.