At present, the development of rural industries is still facing difficulties in sales, financing, logistics and warehousing. In order to facilitate the comprehensive revitalization of rural industries, drive the integration of small industries in rural areas into the economic flows, and help connect agricultural products to the national market, I put forward the following three proposals:

Firstly, comprehensive policies need to be implemented to further strengthen the capabilities of socialized and professional services. With the implementation of the rural revitalization strategy, all kinds of entities have accelerated their entry into rural areas, and the vitality of rural industrial development has been significantly enhanced. However, from the perspective of 2.2 million farmer cooperatives, 3.9 million family farms and more than 90,000 leading enterprises in industrialized agriculture, the “one-stop” comprehensive service capabilities in sales, logistics and finance are still insufficient. High-quality agricultural products should not only be able to go out of the mountainous areas, but also sell at good prices. The omnichannel service and data of agriculture need to be connected, and finance should play a better role in it.

It is, therefore, recommended to further support the resource layout of centrally-administered state-owned enterprises in rural areas, try introducing warehousing and distribution centers into counties, build socialized and professional service platforms integrating rural e-commerce, warehousing and logistics, and financial services, and provide systematic solutions for the sales of agricultural products, purchase of means of production and consumer goods in rural areas, county-level co-distribution centers, combination of postal and public transportation, and supply chain financial services, thereby enhancing the capabilities of providing inclusive public services, meeting essential needs, and ensuring basic living standards in rural areas.

Secondly, models need to be promoted to improve the development mechanisms of rural logistics system. In 2022, an average of about 100 million parcels per day went into and out of rural areas across China. However, some prominent problems still exist in rural mail delivery and logistics, such as inadequate terminal service capacity, insufficient frequency of visits to villages and high logistics costs. And the transportation of agricultural products is still faced with problems like much transfer, long time, great wastage and high costs.

It is, therefore, suggested that the State Post Bureau and other authorities concerned increase their support for the cooperation of postal enterprises with express companies and public transport operators, further improve policies for mixed transportation of passengers, goods and mail, break down barriers to new vehicles’ access to the transport network, and deeply integrate the construction of the huge rural mail delivery and logistics network with the projects of postal-express cooperation and the joint transport of passengers and mail items promoted by the country. With the coordination between administrative authorities and enterprises, the logistics costs should be reduced, and the efficiency of the production, transportation and sales of agricultural products should be greatly improved.

Thirdly, the integration and sharing of agricultural and rural public data need to be strengthened to further promote their application and empowerment. The establishment of a rural credit system is an effective way to make up for the insufficient credit information of rural households and improve the rural financing environment. However, in actual practice, it is found that the business data that help enhance the credit of farmers are scattered in different competent authorities and have not been effectively integrated and shared. In some areas, data sharing is still irregular or with high charges.

It is, therefore, recommended that the National Administration of Financial Regulation, the Ministry of Agriculture and Rural Affairs and other authorities further integrate agricultural and rural public data, formulate standardized data sharing methods, mechanisms and norms, and empower financial institutions to promote the establishment of rural credit systems and innovate rural financial products and service models based on big data, so as to give better play to the strength of digital finance and facilitate farmers to increase their incomes and get rich.