The seventh “September 19 Postal Ecommerce Festival” officially kicked off on September 1. As one of the events in the Golden Autumn Consumption Season of the Chinese Farmers’ Harvest Festival, China Post will continue to center on the theme “September 19 Postal E-commerce Festival — happy shopping in the harvest season” this year, and organize a series of activities to boost agriculture, benefit farmers and offer discounts to customers. Through consumption subsidies, postal livestreaming and other approaches, China Post aims to activate urban and rural consumer markets, create a strong atmosphere of celebrating and sharing bountiful harvests, and add new vitality to rural revitalization.

Present at the launch ceremony were Zhang Tianzuo, chief engineer of the Ministry of Agriculture and Rural Affairs and director of the ministry’s Department of Rural Cooperative Economy, Dai Yingjun, deputy director-general of the State Post Bureau, Zhang Xiang, official of the Department of Circulation Industry Development of the Ministry of Commerce, Chairman Liu Aili, President Zheng Guoyu and all members of the Leading Party Members’ Group of China Post Group Corporation Limited, Chen Lang, vice president of COFCO Corporation and other relevant officials from the Office of the Central Cyberspace Affairs Commission as well as the above-mentioned authorities.

During the festival this year, China Post, together with People’s Daily New Media, will organize a livestreaming campaign to assist agriculture, rural areas and farmers. They will focus on produces generated from China Post farm produce bases, and carry out farm produce traceability livestreaming to facilitate the produces to go into cities. Zheng Guoyu and Ding Wei, director of People’s Daily New Media Center, jointly launched the campaign on the site.

From online to offline, from community groups to communities, from postal outlets to ULE stations, China Post has always actively explored distinctive Internet modes. Mentors for ULE stores, group buying organizers of ULE Fresh and ground marketers of ULE stations have been deeply rooted at the grassroots and persistently committed to serving, benefiting and assisting farmers. They have therefore made contributions to smoothing the two-way circulation channels and promoting rural revitalization.

In recent years, China Post has further unblocked the two-way circulation channels of transporting manufactured products to rural areas and agricultural products to cities, facilitated the virtuous cycle of increasing farmers’ income and improving consumption quality, and injected postal strength into the high-quality development of rural logistics. Since the beginning of this year, China Post has made great efforts to build the rural ecommerce platform. Focusing on the development needs of new types of agribusiness, it has been incubating 10-million-yuan-worth projects of building farm produce bases. Based on 420,000 ULE stations, it has also promoted the sales of manufactured products to rural areas. As a result, China Post has realized the two-way commodity flow of over 20 billion yuan (about 2.75 billion US dollars), easing the difficulties in sales effectively. Moreover, China Post has actively built a rural financial service system, vigorously developed inclusive finance and granted credit to farmers. The Postal Savings Bank of China (PSBC) has rated over 380,000 villages as creditworthy, and its balance of agro-related loans has exceeded 2 trillion yuan (about 280 billion US dollars), effectively solving the problem of difficult financing. In addition, China Post has fully stepped up the construction of three-tiered logistics system at village, township and county levels, and pushed forward the cooperation between postal and express enterprises and the integrated development of passenger, goods and mail transportation services. As a result, it has delivered over 1.8 billion express items to villages, practically overcoming the difficulties in logistics. Since 2017, China Post has successfully held the “September 19 Postal Ecommerce Festival” for six consecutive years. Through strengthening connection between production and sales, enriching creative activities and investing more efforts in promotion, the festival has attracted more and more attention and involvement, brought the participants more benefits and funs, and thereby become a rural ecommerce brand organized by a state-owned enterprise, recognized by the government, trusted by merchants, anticipated by farmers, and loved by customers.