According to the Digital Post Development Office of China Post Group Corporation Limited, China Post Group pressed ahead with the construction of a Digital Post in 2023, implemented and completed 20 major objectives and 147 concrete tasks, thereby effectively supporting its high-quality development.

In 2023, digitalization played a leading role in implementing such strategic tasks as promoting the reform of delivery services, serving rural revitalization, and modernizing governance capabilities.

The parcel, express and logistics business rolled out digital mail processing centers in 109 premises nationwide, covering 81 percent of the processing capacity across the whole network, with the processing efficiency per capita increasing by 25 percent compared with the beginning of 2023, which made it possible to use data elements to drive the standardization reform and intelligent operations of the business, and develop new productive forces.

The agency financial service leveraged its digital marketing model to empower customer lifecycle management. It successfully revitalized and upgraded a total of 16.45 million customers in the initiatives of activating customers with zero assets, revitalizing those with low assets, and upgrading those who met the VIP thresholds and wealth thresholds.

The postal service accelerated the transition from “manual transactions at outlets” to “round-the-clock online service”. It unified commodities, orders, customers and payment in its online and offline channel system, thus enhancing its digital marketing capabilities, with its online turnover increasing by 21.3 percent year-on-year.

The rural e-commerce sector constructed a collaborative operation model of agricultural product supply chains across the whole postal network. It established over a thousand postal farm produce supply bases nationwide, and provided farmers with systematic service of sales, delivery and finance. It also provided “community group buying” of base-yielded farm produce for 650 million offline postal customers, and therefore significantly improved the efficiency of production and sales.

To support rural revitalization, China Post set up a database of five major customer segments including villages, farmers’ cooperatives, family farms, leading crop and animal farmers, agricultural enterprises and rural stores, formulated China Post Rural Revitalization Data Collaboration Planning, and implemented data sharing for 13 business scenarios including rural grid marketing between postal enterprises and PSBC branches. It optimized the rural postal network through an intelligent network planning model, reducing a total mileage of postal routes by 17,000 kilometers, with an optimization rate of 18.36 percent. Through the digital transformation of “postal outlets plus ULE stations”, China Post comprehensively established a coordinated service system of township postal outlets and village-level comprehensive service stations.

The Postal Savings Bank of China (PSBC) accelerated upgrading its core systems. It completed the overall promotion of the new core system for private business. It launched the first phase of the new core system for credit cards. Centered on customer relationship management (CRM), PSBC developed an integrated “C+” service platform, enabling digital customer operations and automated asset inspection. It launched “i-Bank”, the Mobile Banking APP 9.0, strengthened the construction of the interbank ecosystem platform, and rolled out its cloud counter system across the bank.

China Post shifted its governance capabilities from “management by people” to “digital and intelligent management”, and optimized its integrated business and financial platform, making it possible for 67 percent of key processes to be handled digitally on the e-procurement platform. It also established a digital audit monitoring system, changing from “on-site auditing” to “remote auditing”.

China Post transformed its digital infrastructure from “data silos” to “middle platform service”, with the basic computation and storage capacity of China Post Group increasing by 38.9 percent compared with the year 2022. It built eight major thematic data marketplaces, significantly enhancing its capabilities of business data analysis, with the average time consumption of data service reducing by 30 percent.