As of February 19, the savings deposits generated by China Post’s agency financial service nationwide had surpassed the threshold of 10 trillion yuan, reaching 10.24 trillion yuan (about 1.419 trillion US dollars). Over the past ten years, this service has achieved a historic leap forward, with its deposit balance growing from 3 trillion yuan to 10 trillion yuan.

China Post Group has innovated the management model and strengthened the headquarters’ support. It took the cross-year special marketing campaign as the starting point, launched the selection of top 10 provincial branches, top 100 city-level branches and top 1000 financial outlets, and organized competitions in major business, so that incentives from the headquarters can go directly to the front line outlets. Postal branches at all levels have seized opportunities of the Spring Festival, National Day and other peak seasons for marketing, focused on key customer segments such as migrant workers, pensioners, agency payroll service customers and traders, strived to improve service quality and efficiency, and achieved remarkable results. So far, the 2023-2024 cross-year special marketing of China Post’s agency financial service has generated deposit growth of 905.7 billion yuan (about 125.53 billion US dollars). In 2023, the value deposits increased by 1027.1 billion yuan (about 142.36 billion US dollars), accounting for 95.2 percent, reaching a record high in the past five years. The structure of savings deposits was further optimized.