The 32nd East China Fair (hereinafter referred to as ECF) opened at the Shanghai New International Expo Center on March 1. As the first grand exposition held in China in 2024 and the largest regional trade fair in East China, ECF this year attracted 3,422 companies, including 326 overseas companies, with the number of exhibitors and participating countries and regions exceeding that of the previous one. As a support unit and exhibitor, Shanghai Postal Branch made its debut at the opening ceremony, and fully demonstrated the industry position and brand strength of China Post as the “national team” of the postal sector.

Cross-border ecommerce was a highlight of ECF. China Post set up prominently a personalized booth of 120 square meters at the central place of the special exhibition area for cross-border ecommerce. With seven screens constantly displaying a series of videos promoting China Post’s social responsibility, corporate image, corporate culture and brand products, it has attracted exhibitors, purchasing teams and professional visitors to come and talk about cooperation matters. The booth received great attention from various media, including China Media Group. Through media, China Post has fully demonstrated the strength and future layout of its international products to the public.

In an interview by CGTN, Shanghai Postal Branch introduced the international logistics strategies and planning of China Post in the “Belt and Road” countries, the RCEP region, and the Silk Road ecommerce partner countries. It also presented the innovation and exploration China Post has made in supporting national strategies and local policies, and in fulfilling its responsibilities as an enterprise directly under the central government.

The keynote speech “Facilitating exportation and creating new momentum for cross-border ecommerce” given by China Post illustrated its transformation and upgrading strategies of rooting itself in the needs of the cross-border ecommerce industry chain and boosting China’s manufacturing brands to go global from the perspectives of the global trend of cross-border ecommerce and the development of cross-border ecommerce logistics, which aroused positive responses from the leaders, experts and other audience on the spot. On the first two days of the exhibition, China Post received Walmart, Amazon, JD Logistics and other partners in its booth. Meanwhile, the international marketing team of Shanghai Postal Branch visited and received in the exhibition hall more than 100 cross-border ecommerce platform sellers, independent station sellers, manufacturers and other customers with preliminary cooperation intention and cross-border logistics needs. In the future, China Post will rely on the advantages of exhibitions in gathering clients to enlarge its friend circle and demonstrate its brand advantages.