On March 13, China Post Group Corporation Limited (hereinafter referred to as China Post Group) held a national teleconference, to promote the “postal outlets plus ULE stations” traffic driving and customer acquisition model and plan for the major tasks of rural ecommerce. It stressed that postal enterprises nationwide should stick to the overall plan of China Post Group for supporting rural revitalization strategy, starting with solving sales difficulties, centering on expanding upstream and downstream commodity flow and aiming to foster a collaborative ecosystem. Postal enterprises should crystallize the featured rural ecommerce model of China Post that combines “base-produced agricultural products plus online and offline platforms” and “hot-selling industrial products plus channels of outlets and stations”, and contribute ecommerce strength to developing new quality productive forces for China Post.

The conference also stressed that China Post should fully leverage the resource advantages of postal outlets and ULE stations and the strengths of online platforms and offline channels to promote the high-quality development of rural ecommerce, and coordinate parcel, express and logistics business and finance business to boost rural revitalization systematically. It should clarify business positioning, streamline hierarchical relationship, and strengthen the determination of high-quality development of rural ecommerce. At the same time, it needs to build a digital and intelligent ecommerce platform and continuously increase technology empowerment. Furthermore, China Post needs to leverage its channel advantages, facilitate financial business to acquire customers, and join forces to promote the two-way traffic drive of postal outlets and ULE stations. It should also strengthen the organization of marketing activities, enhance the platform operation capabilities, and continue to improve the ULE platform.

At the conference, focusing on the customer acquisition and traffic driving model of “postal outlets plus ULE stations”, the Financial Service Department of China Post Group illustrated their arrangements; China Post E-commerce Company Limited specified the promotion plan; ule.com introduced its support plans for the platform. In addition, the postal branches of Chongqing and Changchun shared their experiences on the topic.