In response to the increasingly popular and ultra-large consolidation shipping market for reverse overseas shopping (overseas Chinese buying products from online platforms in China) in recent years, Guangdong Postal Branch launched an international convenience service POSTBUY on August 12. The service was warmly received by customers immediately. In only one week, the WeChat mini program POSTBUY has attracted over 10,000 registered members. It has therefore become a new pivot for Guangdong Postal Branch to develop its international EMS service.

Actively leveraging its customs clearance advantages in international EMS service, Guangdong Postal Branch has set up its own consolidation shipping warehouses, allowing the newly launched POSTBUY project to transform the simple mail service into integrated services of warehousing, distribution and consolidation shipping. The target customers of this service are overseas Chinese compatriots, overseas Chinese students, international friends and so on. When customers buy Chinese products on any online shopping platform in China, the POSTBUY warehouses can provide integrated services including taking delivery, free warehousing, inspection and photographing, removing unnecessary packaging for weight reduction, international transportation, delivery and purchasing commercial insurance on behalf of customers, thus reducing the logistics costs of the reverse overseas shopping and making it possible for customers to buy Chinese products freely.

It is reported that the POSTBUY warehouses operated by Guangdong Postal Branch are staffed with professional teams to ensure their operations. Such warehouses are secure and reliable, accurate in verifying the weight of the items, and open and transparent in collecting charges. Placing orders on the WeChat mini program POSTBUY, customers can enjoy exclusive postage discounts directly. Initially, this service focuses on customers in the United States, Canada, the United Kingdom, France, Australia, Japan, China’s Taiwan region, the Hong Kong Special Administrative Region and other major routes, and will constantly optimize more routes to improve customer experience in the future.