In the mobile internet era, Heilongjiang Postal Branch has constantly explored new paths for business transformation and upgrading. And its research project “AIGC-based Intelligent Marketing Model” has set a new benchmark for the industrial digital transformation.

Leveraging advanced TTS (Text-to-Speech), digital human and 3D modeling technologies, the project team of Heilongjiang Postal Branch has successfully created a lifelike digital avatar with the image of postal employees, which has demonstrated high intelligence and naturalness in interaction, and can provide customers with a more personal and genuine service experience. On the basis of digital human modeling, the team has further constructed a private knowledge base for postal services, summarized such data as business expertise, management norms, marketing products, marketing cases and industry trends across different postal sections, and eventually developed a structured knowledge base. Such a knowledge base provides not only rich dialogue materials for the digital human’s interaction, but also data support for the training of vertical large language models in the postal sector.

In terms of application, the project team has developed digital human livestreaming and short video generation functions, and applied them to e-commerce marketing, which has not only enabled more interactive and entertaining postal service, but also opened up a new channel for the promotion of postal services. The team has also developed an intelligent marketing platform, achieving closed-loop management from intelligent product and topic selection, marketing content generation and distribution, to marketing effect analysis. This platform has significantly improved the marketing efficiency and accuracy of the postal enterprises, helping business personnel adapt more flexibly to market demands.

The project team has actively explored the possibility of smart office. They drew their inspiration from the in-depth communication between the intelligent agent and AI to make the business personnel work more intelligently and easily. By summarizing the application of Prompt within the postal sector, they have successfully developed several AI-driven templates for smart office, thus providing postal services with strong content support for copywriting.

Currently, the intelligent marketing model project of Heilongjiang Postal Branch has achieved remarkable economic profits, and yielded gratifying results in livestreaming ecommerce and short video marketing. As of the end of November, the model has been promoted and applied in 24 cities in Heilongjiang, Sichuan, Guangdong and Hubei, supporting more than 280 livestreaming events on ule.com, and achieving a cumulative livestreaming transaction volume of about 4.2 million yuan (about 580,000 US dollars). It has successfully attracted 37,000 viewers to place orders in the livestreaming rooms, generating a total of 67,500 orders. In terms of content generation, business personnel have generated more than 13,000 pieces of marketing and office content by using smart office templates and AI agent, which can support more than 1,000 hours of livestreaming in total.