From January 1 to 3, the agency savings deposits of China Post Group increased by 26.4 billion yuan (about 3.638 billion US dollars), achieving a positive growth at the beginning of a new year. On January 27, when the deposits increased by 49 billion yuan (about 6.753 billion US dollars) in one day, the total savings deposits in China Post Group amounted to 11.0204 trillion yuan (about 1.5206 trillion US dollars), reaching a new threshold of 11 trillion yuan in less than a year. From January 20 to February 8, the deposits increased by 338 billion yuan (about 46.58 billion US dollars) in 20 days, with the total savings deposits reaching 11.1427 trillion yuan. The cross-year special marketing campaign has generated a deposit increase of 700.5 billion yuan (about 96.537 billion US dollars) and a value deposit increase of 767.5 billion yuan (about 105.771 billion US dollars). So far, the agency financial services at postal branches nationwide have achieved remarkable growth in both quantity and quality, securing an impressive victory in the augmentation of the savings deposit balance and revenues during the first month, also the golden period, of the Spring Festival peak season, a rare achievement in recent years.

Postal branches at all levels went all out, in the peak season of the Spring Festival, to meet the needs of customers and enrich consumption scenarios through various membership benefits and value-added services, striving to attract more deposits through valuable services.

Shandong Postal Branch drew new deposits with the integration of products, campaign and membership rights, generating over one trillion yuan (about 137.812 billion US dollars) in savings deposits. In January, Heze Postal Branch generated over 10 billion yuan (about 1.378 billion US dollars) in new deposits, and the postal branches of Linyi, Jining and Liaocheng 8.07 billion yuan (about 1.112 billion US dollars), 5.25 billion yuan (about 723.513 million US dollars) and 4.79 billion yuan (about 660.119 million US dollars) respectively.

Hubei Postal Branch created nine service scenarios for holiday care, New Year blessings, online shopping experts, shopping festival business districts, weddings, car owners, customers replacing social security cards and claiming private pensions, silver economy, and new workers, generating a deposit balance of over 700 billion yuan (about 96.468 billion US dollars). Jingmen Postal Branch saw a monthly increase of 1.5 billion yuan (about 206.718 million US dollars) in deposits, with the balance exceeding 40 billion yuan (about 5.512 billion US dollars). Jingzhou Honghu Postal Branch in the county town of Honghu, Huben province, achieved an increase of 340 million yuan (about 46.856 million US dollars) in deposits in February.

Hunan Postal Branch carried out marketing campaigns on Spring Festival travel rush, key clients and Spring Festival holiday fun, generating deposit growth of 17.6 billion yuan (about 2.425 billion US dollars) in the first month, with a year-on-year increase of 13.1 billion yuan (about 1.805 billion US dollars), both indicators ranking sixth among the postal branches nationwide. Hengyang Postal Branch focused on valuable customer base, and made full use of membership benefits such as health, education and special purchases for the Spring Festival, resulting in a deposit balance of over 90 billion yuan (about 12.403 billion US dollars). Shaoyang Postal Branch created service scenarios and ecosystem, and centered on customer groups and membership benefits, securing a deposit balance of 72 billion yuan (about 9.922 billion US dollars).

Zhejiang Postal Branch saw a deposit increase of 13.9 billion yuan (about 1.916 billion US dollars) in the month. The postal branches of Hangzhou, Ningbo and Wenzhou increased their monthly deposits by 2.54 billion yuan (about 350.042 million US dollars), 1.61 billion yuan (about 221.877 million US dollars) and 0.66 billion yuan (about 90.956 million US dollars) respectively, with Hangzhou Postal Branch ranking third among the postal branches of provincial capitals nationwide. Leqing Postal Branch generated a monthly increase of 190 million yuan (about 26.184 million US dollars).

Hebei Postal Branch launched marketing campaigns by focusing on valuable customer groups, generating a deposit balance of over 350 billion yuan (about 48.234 billion US dollars). The postal branches of Baoding, Cangzhou and Shijiazhuang saw monthly deposit increase of 1.55 billion yuan (about 213.609 million US dollars), 1.5 billion yuan (about 206.718 million US dollars) and 0.9 billion yuan (about 124.031 million US dollars) respectively.

Guangxi Postal Branch maximized the year end and the Spring Festival marketing campaign, securing a deposit balance of over 200 billion yuan (about 27.562 billion US dollars). On the first day of the lunar New Year, its newly added deposits reached 2.13 billion yuan (about 29.354 million US dollars), ranking second among the postal branches nationwide.

Taking “Youshenghuo” (an app developed by ule.com for livelihood services) points, “Minyouhui” platform benefits and discount purchase as the starting point, Fujian Postal Branch launched its elaborate marketing campaign, generating deposit growth of 6.85 billion yuan (about 945.43 million US dollars) in the first month, with a year-on-year increase of 4.92 billion yuan (about 679.053 million US dollars), reaching a new record high in the last five years. The savings deposits of Fuzhou Postal Branch increased by 1.5 billion yuan (about 207.029 million US dollars) in eight days, and that of Nanping Pucheng Postal Branch and Fuzhou Pingtan Postal Branch increased by 220 million yuan (about 30.364 million US dollars) and 130 million yuan (about 17.942 million US dollars) respectively. On the first day of the lunar New Year, the newly added deposits of Ningde Fu'an Postal Branch reached 120 million yuan (about 16.562 million US dollars).

Gansu Postal Branch launched a marketing campaign for the Year of the Snake, and its savings deposits increased by 1.67 billion yuan (about 230.492 million US dollars) in the first month, with the deposit balance exceeding 120 billion yuan (about 16.562 billion US dollars). Qingyang Postal Branch saw deposit growth of 420 million yuan (about 57.968 million US dollars) in the month.

In Jiangsu province, Nantong Postal Branch is committed to customer groups through personalized activities and exclusive benefits, generating a deposit balance of over 150 billion yuan (about 20.703 billion US dollars), ranking first among the city-level postal branches nationwide. In January, Suzhou Postal Branch secured deposit growth of 3.62 billion yuan (about 499.629 million US dollars), and Nanjing Postal Branch 3.09 billion yuan (about 426.479 million US dollars), ranking first among the provincial postal branches nationwide.