In response to the needs of cross-border e-commerce for industrial upgrading, Suzhou Postal Branch of Jiangsu province has made every effort to enhance its capabilities of logistics services for Amazon FBA warehouses based on its product innovation, service specialization and supply chain control, thereby providing strong support for Suzhou’s characteristic industrial clusters such as silk, wedding dresses and garments to go global, and driving steady growth of its international business. According to statistics, in the first quarter of this year, the FBA project of Suzhou Postal Branch fulfilled a cumulative shipping volume of 130.12 tonnes, generating revenue of 1.4486 million yuan (about 0.2013 million US dollars), with 52 active clients and a year-on-year increase of three percent in business revenue.

In view of cross-border e-commerce merchants’ needs for logistics of heavy and large-sized cargo and the weaknesses of traditional logistics services, Suzhou Postal Branch has continuously optimized its product structure, and created a solution portfolio of “express delivery plus FBA”. By combining the traffic attracted by its international express service with its self-operated FBA LCL (Less-than-Container Load) and cargo consolidation products, Suzhou Postal Branch has launched a flexible tiered pricing system to precisely meet the needs of different clients.

What’s more, relying on local resources, Suzhou Postal Branch has actively incorporated sea transport channels and overseas warehousing to provide clients with an integrated logistics solution covering the first leg transportation, warehousing and the last-mile delivery. Currently, Suzhou Postal Branch has expanded its FBA services from the USA to Canada, Japan and Europe, making it possible to provide more enterprises in the industrial clusters with more value-added support during the whole process of export.

To improve service quality and efficiency, Suzhou Postal Branch has established a professional team integrating marketing, operations and customer service talents. With its multi-tiered and specialized client development approach, this team has helped Suzhou Postal Branch increase its business conversion rate of both new and existing clients by 40 percent. Meanwhile, relying on the domestic cargo consolidation network of China Post, Suzhou Postal Branch has decreased the cross-border LCL costs by 15 percent on a year-on-year basis, providing small and medium e-commerce clients with high-quality and low-cost logistics solutions.

Suzhou Postal Branch has also strengthened supply chain management to cope with international logistics volatility and potential risks. It has established a supplier rating system and a blacklist-whitelist mechanism, and implemented strict service assessment standards, which provides that the delivery rate shouldn’t be lower than 97 percent and the response time to exceptions must be within 24 hours, to ensure the timeliness and stability of logistics. Additionally, Suzhou Postal Branch has set up a switch mechanism of multiple contingency plans. It keeps at least two backup suppliers available for trunk line transportation, so as to enable flexible route switch in case of contingencies like port congestion, and guarantee timely distribution of orders, thus making effective contributions to the business development of its clients.