Recently, the number of registered members on “Minyouhui” platform (a platform for the interaction with and benefits of customers in Fujian) of Fujian Postal Branch has exceeded one million. To this end, the platform has targeted industry pain points such as challenges in retaining existing grassroots customers, poor cross-sectoral coordination, and obstacles in acquiring new customers and driving traffic from businesses and consumer sides, and made precise efforts to acquire customers.

Since the official launch of the platform on September 15, 2024, Fujian Postal Branch has established an online and offline coordinated closed-loop service model in six dimensions including rights and benefits system, service collaboration, scenario integration, viral marketing, interactive experience, and customer visits and management. It has built a star-rated (V levels) customer rights and interests protection system on the platform, organized various online and offline customer events, promoted cross-sectoral coordination, and established a commercial ecosystem, thus effectively enabling customer acquisition and activation. So far, the platform has attracted over one million registered users, among whom 460,000 members are one-star to five-star customers.